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Hunter Hill Public Recordan independent archive

Campaign archive · 2018

February 6, 2018: Hill releases his first TV ad

Hill opened the television phase of his campaign in early February 2018 with a 30-second spot built around his Army service and his plan to end the state income tax.

Original address
/single-post/2018/02/06/Hunter-Hill-Releases-First-TV-Ad---Ready-to-Serve-Again
Date of the original post
Status
Archive note written by the Public Record editors. The campaign's original text is not reproduced.

What was released

Ballotpedia lists the ad as "Ready to Serve Again," released February 5, 2018. The AJC described it the next day: Hill runs a military obstacle course and crawls under a cargo net while two lookalikes, one resembling Lt. Gov. Casey Cagle and the other Secretary of State Brian Kemp, struggle behind him. He refers to his three combat tours and says his rivals will "never make it out of the swamp." The ad also promoted his pledge to eliminate the state income tax.

The buy

The campaign told the AJC it had spent $365,000 and that the ad would run in every major Georgia media market by the end of that week.

Context

The ad set the theme Hill used for the rest of the race: a veteran outsider running against "career politicians." His second ad followed in March (archive note). Cagle and Kemp, the two men caricatured in the ad, finished first and second in the May 22 primary; Hill was third with 18.3 percent.

Sources

  1. Atlanta Journal-Constitution, Political Insider: Hill launches salvo slamming Cagle and 'swamp' rivals (Feb. 6, 2018)
  2. Ballotpedia: Hunter Hill (campaign advertisements)

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